Target to open small-format store in SB this year

An artist’s rendering shows the Target store that is planned near the intersection of State Street and La Cumbre Road.

Staff Report

Target plans to open its first store in Santa Barbara in October, a 34,000-square foot, small-format store in the Galleria at the corner of State Street and La Cumbre Road.

Target officials say their strategic priorities include reaching new shoppers by expanding small-format stores in dense suburban neighborhoods, urban areas and near college campuses.

The retailer is on track to operate 130 small-format stores by the end of 2019, serving new customers in communities and neighborhoods where a traditional-sized Target store may not fit.  The company says that shoppers at its existing small-format stores around the country have responded well.

“We are thrilled to be joining the Santa Barbara community in 2018 and look forward to providing guests with a convenient shopping experience that is uniquely Target. Our Galleria store will offer residents and visitors the ease and inspiration of a curated assortment of home goods, apparel and more, as well as a pick-up point for online orders,” said Mark Schindele, Target’s senior vice president for properties.

Target has signed a lease with Gryphon Capital for the Galleria store, which will offer residents and visitors a quick-trip shopping experience with an assortment that includes groceries; adult beverages; home décor and accessories; beauty products; toys and sporting goods; portable technology items and accessories; clothing and accessories for men, women and children; and a CVS Pharmacy.

Target’s order pickup service allows customers to buy online but get secure delivery at a store.

Company officials say the Galleria Target store will employ 50 to 70 people.

In October, the company announced plans to raise its minimum hourly wage  to $11, along with a commitment to increasing it minimum hourly wage to $15 by the end of 2020, as part of a strategy to hire and retain good employees and provide the best possible shopping experience for customers.